Imagine a warning on a cigarette packet which says. If you don’t use this product, you will lead a very healthy and beautiful life. Or not smoking can lead to wonderful results. That’s not the way it is done in Singapore. Here the cigarette packet delivers a clear and unambiguous warning. The image below should more than convince you.

As a financial advisor, your communication with the customer must have some flavour of this directness and bluntness. You can’t just share the good things which come from long-term investing. You must warn the customer about what disasters may befall them from short-term investing. In the UT/ILP Investment Sales Master Class, we arm you with an evidence-based approach to investing which allows you to deliver this message in very clear and unambiguous terms.